A new agency, now taking on creators and brands
Brand deals for creators. Personal finance first.
CreatorKeel is an international brand-deal agency. We represent mid-size creators, with personal finance as our main focus and any niche welcome, and pitch them to brands that fit their audience. We handle the negotiation, contracts and paperwork, and we take 20% only when we land the deal.
The business side of brand deals, handled.
You make the content. We find the right sponsors, agree fair terms and make sure the money arrives.
Pitching
We research brands that already run creator programmes and pitch you with a concrete package, not a vague “let’s collab”.
Negotiation
Rates, deliverables, usage rights, exclusivity and timelines, all agreed before anything is signed.
Contracts & briefs
Clear paperwork, compliance-ready briefs and script reviews, so everyone knows what is expected.
Invoicing & payment
We invoice on time and follow up on late payments, so you don’t have to chase brands.
Keep 80%. Pay nothing upfront.
We take 20% of the deals we bring you, and nothing else. No retainers, no sign-up fees, and no commission on brands you already work with. You approve every deal.
Brand-safe creators who fit.
We match you with vetted creators, personal finance first and across other niches, whose audience, region and tone fit your campaign, and we build disclosure and compliance review into every deal.
Personal finance first. Any niche welcome.
Our main niche is personal finance: budgeting, saving, investing education, money transfer and everyday money tools. We also welcome creators and brands in any other niche, such as tech, lifestyle, education, travel or fitness, when the fit is right.
International
We work with creators and brands across the US, UK, Canada, Australia and India, and elsewhere where the fit is right.
Four platforms
Instagram, YouTube, X and TikTok. (TikTok is not available in India, so we use it only for creators and brands outside India.)
Compliance built in
Clear ad disclosure and no “guaranteed returns” claims, ever. We don’t work with crypto, gambling or high-risk trading brands.
We’re new, and we’ll say so.
CreatorKeel launched in 2026. You won’t find made-up client logos, inflated numbers or invented testimonials here. What we offer is focus, clear terms and hard work on every deal. Judge us on how we treat you from the first email.
Let’s talk.
Email is the fastest way to reach us. We read every message.