A small, focused agency for creators. Personal finance first, any niche welcome.
CreatorKeel is a new international talent and brand-deal agency. We started in 2026 to give mid-size creators the kind of deal support usually reserved for much bigger names.
Fair, well-run brand deals for independent creators
Plenty of talented creators lose time and money to the business side of sponsorships: cold pitching, underpricing, vague contracts and invoices that are paid months late. Brands have the opposite problem. Finding trustworthy creators who genuinely fit is slow work.
We sit in the middle. We pitch, negotiate, paper and follow up on deals, and we only get paid when the creator does. A keel keeps a boat steady and on course. That’s the job we want to do for the creators we work with.
Money content changes lives, so it deserves care
Good personal finance creators help people budget, get out of debt, save and invest more sensibly. Brands value those audiences highly, and the rules around financial promotion are strict.
We focus there because it rewards an agency that takes compliance seriously. We also welcome creators and brands in any other niche, such as tech, lifestyle or education, where the fit is right.
How we work
Honesty over hype
No invented numbers, logos or testimonials. We’re new, and we say so. We’ll tell you plainly if a deal isn’t a good fit.
Creators stay in control
Creators approve every deal, script and usage right, and can say no to anything. Their audience’s trust comes first.
Transparent money
20% of the deals we bring, clearly stated. No upfront fees, no hidden deductions, and no commission on deals we didn’t source.
Compliance as standard
Clear ad disclosure and responsible claims in every market we work in. Some categories we simply won’t touch.
Human, not automated
Every pitch is tailored to the specific creator and brand. No spam, bulk DMs, bought engagement or scraping.
Paid on time
Clear payment terms, prompt invoices and persistent follow-up, because getting paid is the point.
International from day one
We work by email and video call with creators and brands across the US, UK, Canada, Australia, India and beyond, on Instagram, YouTube, X and TikTok (TikTok outside India only).
Small by design
CreatorKeel is deliberately small. You deal directly with whoever is working on your deals, not a call centre. All correspondence comes from CreatorKeel Partnerships via our role addresses below.
Let’s talk.
Email is the fastest way to reach us. We read every message.