Vetted creators, matched to your campaign. Personal finance first.
We help brands, especially in fintech and personal finance, work with mid-size creators whose audience, region and tone fit, with compliance-ready briefs and one point of contact from pitch to payment.
Fit first, follower count second
Mid-size creators (typically 10K–200K followers) often have close, trusting audiences. We look at more than the headline number.
Audience fit
Who actually watches: their region and interests, and whether they match your customer and the markets you operate in.
Real engagement
We check for consistent views and genuine comments and screen out signs of bought followers or engagement.
Brand safety
We review past content and sponsor history, and whether a creator is the right fit for regulated financial products.
How a campaign runs
Brief
Tell us your product, markets, goals, budget range, timing and any must-have compliance wording.
Shortlist and proposal
We propose creators with a concrete concept, deliverables and rate. That could be a flat fee or a hybrid of flat fee plus affiliate or CPA.
Agreement
Deliverables, dates, usage rights, exclusivity, disclosure and payment terms agreed in writing.
Script and review
Scripts are shared for your review, with time built in for your compliance team’s approval.
Go live
Content publishes with clear ad disclosure for the relevant market. You receive the live links.
Report and repeat
We share results and what we learned, and help plan the next round if it worked.
Why personal finance
Money content earns trust slowly and keeps it. Audiences come to finance creators to make real decisions about budgeting, saving, investing and moving money. That makes it a strong channel for fintech brands, and one that has to be handled responsibly.
We focus on budgeting and money-management apps, savings and investing platforms (for non-leveraged products), money transfer and neobanks, and educational tools. Beyond finance, any niche is welcome, from tech and consumer products to lifestyle and education, where there is a genuine fit.
Compliance-ready by default
- Clear disclosure in line with FTC (US), ASA/CMA (UK) and ASCI (India) guidance
- Your risk wording included, and scripts shared for pre-approval
- No “guaranteed returns” or misleading claims
- For SEBI-regulated brands in India, we propose SEBI-registered creators or education-only content
- With multi-product fintechs, deliverables cover only non-crypto, non-leveraged products, and the contract says so
Categories we don’t work with
- Crypto exchanges, tokens, NFTs and crypto lending or staking
- Gambling, betting and real-money or fantasy gaming
- CFDs, forex or leveraged trading, binary options and copy-trading
- “Get rich quick” products, paid tip or signal groups and MLM schemes
- Payday or instant-loan apps and unlicensed lenders
- Tobacco and vapes, adult content, weapons and unproven health claims
International reach
Creators and campaigns across the US, UK, Canada, Australia and India on Instagram, YouTube, X and TikTok (TikTok outside India only). Other markets are welcome; just ask.
Have a campaign in mind?
Email us your product, target markets, budget range and timing. We’ll reply with whether we can help and which creators we’d suggest.