Paid brand deals, without the admin.
We pitch you to brands, negotiate the terms, handle the contracts and chase the invoices. You keep creative control and 80% of every deal we bring.
From first chat to paid deal
A short call
A 15-minute chat about your content, audience, platforms and the brands you would (and wouldn’t) work with.
A simple agreement
A short, non-exclusive agreement by default. You list the brands you already work with, and we take no commission on those.
Media kit and packages
We help you put together a one-page media kit and clear sponsorship packages, such as one YouTube integration plus one X thread.
We pitch brands
We approach brands that already run creator programmes and fit your audience and region, with a concrete idea and price.
You approve every deal
Nothing is signed and nothing goes live without your OK, in writing. You can turn down any deal for any reason.
We handle the rest
Contracts, brief, script review, disclosure, go-live, invoice and payment follow-up. You focus on the content.
Everything between “interested?” and “paid”
Pitching
- Researching brands that sponsor creators like you
- Writing proposals with a concrete idea, package and rate
- Following up so pitches don’t go cold
Negotiation
- Rates, including flat fee plus affiliate (“hybrid”) deals
- Deliverables, deadlines and number of revisions
- Usage rights, whitelisting and exclusivity periods, priced properly
Contracts
- Reviewing brand contracts and flagging anything unusual
- Clear briefs, approvals and disclosure requirements
- Compliance checks for finance content, so you stay on the right side of the rules
Invoicing & payment follow-up
- Invoicing the day content goes live
- Asking for upfront deposits from new brands where possible
- Chasing late payments politely and persistently
20% of the deals we bring. You keep 80%.
We only earn when we land you a deal. Our commission is 20% of the gross deal value (excluding taxes such as GST or VAT) on deals we source or negotiate for you.
- No upfront fees, retainers or sign-up costs
- 0% on brands you already work with (listed when we sign) and on deals you find yourself
- No hidden deductions. Nothing is taken off your payment without your written approval.
- Renewals and extensions of a deal we brought are covered by the same 20%, as set out in your agreement
A worked example
- Example deal value
- $1,000 for one YouTube integration
- You keep
- $800
- CreatorKeel commission
- $200
Illustrative numbers only. Usually the brand pays you directly and we send you an invoice for our 20%. If a brand pays us instead, we pay your 80% within 7 business days of receiving the funds, with a statement.
Creators we’d love to hear from
- Personal finance creators: budgeting, saving, debt, investing education, money apps. Our main niche.
- Creators in any other niche: tech, lifestyle, education, travel, fitness and more. If brands sponsor content like yours, talk to us.
- Mid-size audiences, typically around 10K–200K followers on at least one platform. Real engagement matters more than size.
- On Instagram, YouTube, X or TikTok, based anywhere. (TikTok only outside India.)
- Honest content. Organic audiences, with no bought followers or engagement.
For finance creators: compliance matters
Finance promotion is regulated, for example by the FTC in the US, the ASA and FCA in the UK, and ASCI and SEBI in India. We build clear disclosure into every deal and won’t pitch deals that need misleading or “guaranteed returns” claims.
We also don’t take on brands in these categories, for any creator:
- Crypto exchanges, tokens, NFTs and crypto lending or staking
- Gambling, betting and real-money or fantasy gaming
- CFDs, forex or leveraged trading, binary options and copy-trading
- “Get rich quick” products, paid tip or signal groups and MLM schemes
- Payday or instant-loan apps and unlicensed lenders
- Tobacco and vapes, adult content, weapons and unproven health claims
This isn’t legal advice. Creators remain responsible for following the rules in their own market.
Want us to find your next sponsor?
Email us with your name, your channel links, your niche and roughly where your audience is based. If you have a media kit, attach it.